There seem to be two types of people in the world.  You either a Coke fan or a Pepsi fan. With summer starting to heat up, we thought it was appropriate to have another fantasy logo battle between the two most popular soda brands.  Coke Vs Pepsi.  The purpose of this battle is to try and determine a clear winner as to which brand has the better logo.  That ultimate determination will be made, of course, by you.  The judging will be based on four criteria.  The winner falls under these 4 categories of simple, memorable, timeless, creative.  Lets take a look

Simplicity:

Head to head this is a tough one, as both brands do a good job.  The idea behind cokes logo is very simple, yet in the details it could be perceived as complex.  The script font used is very sophisticated and traditional giving the brand that ageless feel as it should, its had minimal change throughout the 125 year history.  However when comparing it to the Pepsi logo, there is a clear winner.  Regardless of how many updates Pepsi has made to there logo, their current design is clean, simple and modern.  The strategy behind the design was a different story, as design firm Arnell, provided a 27 page document to accompany the design.  While there are a lot of critics not in favor of the new design, we can attest to its simplicity.

Memorable:

While one might feel the simpler logo may be the more memorable, in this battle we disagree.  Pepsi may be more similar, however Coke has had 125 years to build the brand, and they have done an amazing job.  Call it what you want, but there is no competition here. With all the different identities pepsi has gone through, its hard to think of any of them as memorable.  Personally I felt the Pepsi logo of the mid ‘80s was the most memorable out of all the logos, as 25 years has passed and I can still clearly remember the logo in my mind.

Timeless:

Pepsi’s logo has proved “fail” in this category for years.  They cant seem to find themselves, and just when you think they got it.  They change.  This is a complete opposite of Coke.  For the past 125 years, Coke has done a wonderful job making only minimal changes to keep up with the times, and stay current.  The logo has essentially stayed intact since the 1900’s, which is a true testament to the word timeless.

Creative:

At first I was a huge fan of the creativity of Pepsi, but writing this blog has really challenged my beliefs, i now view it as actually limited.  After doing research I found how versatile the Coke brand is,  It can really be placed anywhere.  The logo branches out to different varieties and often is often accompanied by a simple red bottle, or on top of a bottle cap.  Pepsi, is completely different.  They are a heavy hitter in terms of graphics, using a variety of effects, however it is very ineffective.  The logo is often most known by the Pepsi globe shattering threw some 3D looking ice.  While it can be viewed as refreshing the magic isn’t there, and doesn’t make sense.

One thing is for sure, both taste great, and both have a fan following,Now its your turn to give us your feedback, and tell us who the winner is.  Did Pepsi receive a knock out blow from Coke, or does Pepsi come back after the knockdown for the ultimate win?  Post your comments below.