These ads are gorgeous.  What a fantastic job done by agency Moma São Paulo who designed and developed this print campaign, for seminar group Maximidia.  These ads are fresh, clean, simple, and fun. (more…)

In November of 2009 I made a decision that changed the way I viewed personal computing, technology and my career.  I went to BestBuy and laid my eyes on the then new “27 inch iMac.  It was love at first sight, the resolution, the keyboard, dynamics, it was something special.  I played around with it for 5 minutes and new I was not leaving the store without it. (more…)

How many of us been stuck at a job we cant stand to be at? This ad by campaign brilliantly illustrates, being stuck in a job you hate. These 10 pieces are creative, and in a way kind of creepy, the message is clever and are hats are off to the agency who created these. (more…)

How many readers are watching the NBA Finals?   The Miami Heat and Dallas Mavericks are now tied a game a piece. As I was sitting here watching I thought to myself who’s logo do I like better, and who’s logo would influence me more to become a fan (yes i actually think that way). So it got me thinking, and I thought why don’t we analyze both logo’s, give our thoughts and let the readers decide who’s logo is the better of the two. Essentially a one on one logo battle, between the Mavericks and the Heat (new logos not originals from the 80’s). The battle would be judged on 3 criteria. Creativity, toughness, and originality. Who would win? (more…)

Our weekly inspiration piece comes from painter, illustrator, portraitist, caricaturist and photographer, Ben Heine. We stumbled across this talented artist, and had to showcase some of his amazing works. These pieces quite impressive and we hope you enjoy them as much as we do! (more…)

When I think of Dove, I think of refreshing, revitalizing, body wash. Their marketing and packaging has always caught my eye, and to be honest i find it quite appealing. They often use bright and bold colors, accompanied by some form of a modern gust. The price is well positioned, and the end product is nothing short of fresh. All that said, when I saw there latest ad campaign it nearly knocked me off the floor. I had to do a double take to see if what i was looking at was real. It was like watching a bad parody ad on SNL.  The new ad for their VisibleCare body wash collection claims that it is made to improve the look of your skin in a week.  Or it may turn a black women into a white women in 3 steps.  Depending on interpretation. (more…)

I was reading a blog written by our friends at The Instar Group and couldn’t pass up the opportunity to offer a creatives perspective on a post they had written. Apparently United & Continental airlines recently merged. Which is not a shocker within itself, as we all know the airline industry has been struggling since the recession began in ’09. What is a shocker though, is the new logo that was presented. (more…)

Clients looking for a website designer look for different things. If the client has an idea in mind, the designer can work from the idea in addition to tossing his own ideas to the client to see what works best, depending on the client’s brand. The client might not have a clue, in which case the designer’s ideas and work can shine which will net the client an eye-catching site. Yet other clients might not know much about the Internet at all, but recognize the need for a presence on the web. In cases like that, the designer can guide the client through to the right decisions based on his business type and both of them can shine. (more…)

A well designed professionally crafted logo can really help a company stand out from the crowd, project an image, and send a message. Custom logo design can go a long way in making a business memorable and can be an incredibly important component in the building of the identity of a brand. (more…)

It is an established fact that roughly half of all businesses fail within its first few years. A major source of this failure is believed by experts to be due to poor and ineffective marketing. If the marketing materials of a business do not stand out above those of the competitors, the sales of a company will take a major hit. (more…)

Perhaps the most essential component to selling a product or service is first defining to the consumer what problem that product or service is meant to solve. Great products or services that come from your business without the benefit of branding your business will suffer from confusion in the mind of the consumer, which in the minds of the increasingly “give it to me now” type of customer who controls expendable income these days is instant death. (more…)

So you have spent years of your time developing, tweaking, and honing your product or service until it is the best in its class. You may even have spent months of time and money hiring people to tell you where to price your product or service, where to place it on the shelves, and who would most likely purchase it. (more…)

The keys to a successful call to action are so often missed on designers’ attempts to market themselves. There are some clear-cut ways that you can address this missed opportunity and begin to get noticed as a designer today. Follow these tips so you can have the career that you have dreaming of all your life. (more…)

We’ve all heard the cliché before: a bad picture is worth a thousand words. What? That’s not how it goes? Well, that’s how it ought to go. A bad picture, after all, speaks volumes of you, the designer. And if you’re not giving photography the attention it needs in your designs, you’re shooting yourself in the foot. But that’s a cliché for another day. Today, I want to emphasize the importance of using high quality images in all your marketing collateral materials and web designs.
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Every time a potential client checks out your website, opens a newsletter, or accepts your business card, they see your business’ logo. The logo you choose to represent your business will essentially represent you; it will become an image that people automatically associate with you and your product or service – this is where good custom logo design comes into play. (more…)

When it’s time to think about who to use for your printing needs, you have the option of choosing online printing services or offline, brick-and-mortar printing companies . There are several reasons you should consider choosing printing companies rather than online printing services. (more…)

Getting into graphic design is, honestly, easier now than it’s ever been before. That’s exactly why it’s getting trickier and trickier to find work. Even a top graphic design firm now has to compete with every talented kid with a copy of Photoshop, and it’s getting harder and harder to really make a name for yourself and make a living as a freelancer in an increasingly competitive career field.
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When it comes to good graphic design, examples can be found on every continent. Many styles of graphic design have been incorporated from other parts of the world and have evolved into styles that we see today. From Africa to Sweden, graphic design has managed to differ and still maintain the goal of creating pleasing visual aesthetics. Good graphic design has taken on the flavor of the region where the graphic artist is from and is able to relate its mood.
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A Visual Identity is part of the Arizona web design community we love working with local businesses. We know the importance of a significant presence on the web and how that empowers your company’s brand to be notable and recognizable. Within the Arizona web design community we believe that our web presence has to be especially notable as there is fierce competition within the Arizona web design community. Our business is making your web presence impressive so we must certainly make ours that way.
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