A VISUAL IDENTITY — BRAND ASSETS / PRESS KIT
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Thanks for featuring A Visual Identity. This kit contains our logo in the
formats you are most likely to need. Everything is transparent and ready to use.

WHAT'S INSIDE
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  avisualidentity-logo-on-dark      Primary lockup (mark + wordmark), for dark backgrounds
  avisualidentity-logo-on-light     Primary lockup (mark + wordmark), for light backgrounds
  avisualidentity-mark-on-dark      Logo mark only, for dark backgrounds
  avisualidentity-mark-on-light     Logo mark only, for light backgrounds
  avisualidentity-wordmark-on-dark  Wordmark only, for dark backgrounds
  avisualidentity-wordmark-on-light Wordmark only, for light backgrounds

Each asset is provided as both .svg (vector, infinitely scalable, best for
print and the web) and .png (high-resolution raster with a transparent
background).

USING THE LOGO
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- Use the "on-dark" set on dark backgrounds and the "on-light" set on light
  backgrounds, so the overlaps in the mark read correctly.
- Give the logo room to breathe. Keep clear space around it equal to at least
  the height of the mark's top circle on all sides.
- Minimum size: don't display the mark smaller than 24px tall, or the full
  lockup smaller than 120px wide, on screen.

PLEASE DON'T
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- Recolor, restyle, or apply gradients/shadows to the logo.
- Stretch, squash, rotate, or otherwise distort it.
- Rearrange the mark and wordmark or change their proportions.
- Place the logo on a busy background or one without enough contrast.

BRAND COLORS
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  Magenta   #F04C83
  Blue      #4C75F0
  Teal      #26D9BB
  Ink/Navy  #0B0D14
  Off-white #F9FAFB

TYPEFACE
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  Space Grotesk (headings / wordmark) · Inter (body)

QUESTIONS
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  hello@avisualidentity.com  ·  avisualidentity.com/press-kit

© A Visual Identity. The logo and brand marks are trademarks of A Visual
Identity. Please use them only to reference or link to A Visual Identity.
