How Often Should You Redesign Your Website?

A question that frequently gets brought up is, how often should we redesign our website. If you talk to 7 different people, you would get 7 different answers. The time may be right a year, 2 years or even 3 years out, but a good rule of thumb is to redesign your website when the site no longer meets your company objectives.

Not Meeting Objectives

If your websites main objective is to capture leads, so outside sales reps can make phone calls, but it takes 3 clicks in different areas to get to the contact form, you may need a redesign. Your website should always align with company goals and objectives that can be measured and analyzed.

In a Time Long Long Ago...

When we receive an inquiry for a redesign, the first question we ask is "why?" Most of the time, the client tells us, it is because the site reflects a period of time, long long ago. While we believe its important your site looks current, you may not always need a redesign, especially if its performing well.

If You Say Yes...

If you have determined that its time for you to redesign your website, its a great time to do some measuring and research. Hopefully your site has google analytics built into it. Take advantage of this. Try and figure out what worked, what does not work.

Let Us Handle Your Website Redesign

When it's time for a refresh, you want a partner who understands both design and performance. Our professional web design services in Phoenix focus on creating modern, high-converting websites. For brands requiring the finest digital experiences, explore our high-end web design offerings that deliver luxury-level craftsmanship.