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    Web Content - The Great Delay

    Dave Odey
    July 5, 2024
    1 min read
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    Web Content - The Great Delay

    Content: The Biggest Bottleneck in Web Projects

    One of the biggest bottlenecks in web projects is not design or development - it is content. Getting quality content from clients on time is often the greatest challenge.

    The Problem

    Clients frequently underestimate how much content they need and how long it takes to create. They assume they can quickly throw together some text, but quality content requires thought, planning, and revision.

    Planning Ahead

    Start discussing content requirements early in the project. Create a content outline and set clear deadlines. Make it clear that delays in content will delay the entire project.

    Solutions

    Consider hiring a professional copywriter, using placeholder content during development, or breaking the project into phases where content can be added incrementally.

    The key is communication. Set expectations early and maintain regular check-ins about content progress.

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