How much does logo design cost?
From $50 logo mills to $25,000 identity systems: what each tier really buys, and what a small business actually needs.
Updated July 2026
Logo design runs from $50 at online logo mills to $25,000 and up for agency identity systems, and most small businesses get what they actually need for $500 to $2,500. At A Visual Identity, brand and look packages start at $900, covering the logo plus the colors, type, and usage guidance that make it work everywhere.
The real question is not what a logo costs, it is what you get beyond the mark. A logo file alone does not tell you what fonts go on your invoices or what colors your van should be. That surrounding system is the difference between the tiers, and it is why two quotes for a logo can be a hundred times apart.
What the market charges for a logo
| What you buy | Typical price | What you get |
|---|---|---|
| Logo mills and contests | $50 to $300 | A file, fast. Often recycled elements sold to multiple buyers, which is a real trademark risk. Fine for testing a business idea; risky for building on. |
| Freelance designer | $300 to $1,500 | Original work and a proper process at the good end. Quality varies more here than anywhere else, so judge portfolios, not price. |
| Studio brand package | $900 to $3,500 | A logo designed for your actual uses, plus colors, typography, and usage rules, delivered in every format your printer or sign maker will ever ask for. |
| Agency identity system | $5,000 to $25,000+ | Research, strategy, naming, messaging, full guidelines. What franchises and funded startups buy. More brand than a local business can use. |
What moves the price on brand work
Concepts and revisions
Three explored directions with two refinement rounds costs more than one take it or leave it option. Unlimited revisions is a marketing phrase, not a process.
What surrounds the mark
Colors, fonts, business cards, social templates, and usage rules are each their own deliverable. The logo is often the smallest piece.
File formats and ownership
You need vector source files and full ownership in writing. If a quote does not mention them, the cheap price may be renting, not buying.
Trademark diligence
Checking that your mark is not already in use in your industry takes research. Skipping it is how $99 logos become $5,000 legal problems.
Naming and messaging
If the business name or tagline is still in play, that strategy work sits on top of the design price.
What we charge
Quoted fixed before we start, like everything we do. If you only need a light logo refresh rather than the full package, we will say so.
Brand and look
from $900Logo, color palette, typography, and usage guidance, with every file format you will ever be asked for, owned by you outright.
Common questions
Keep reading
The service behind these numbers, and what everything else costs.
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