How much does a website redesign cost?
Refresh or rebuild, what each one costs, and how to make sure the redesign does not throw away the Google rankings you already earned.
Updated July 2026
A website redesign typically costs $1,500 to $10,000, depending on whether you are refreshing the look or rebuilding from the ground up. At A Visual Identity, a refresh of your current site starts at $750 and a full rebuild starts at $1,500, both quoted fixed after a free checkup.
The most expensive redesign is the one that quietly deletes your Google traffic. Pages that rank have earned that position over years, and a careless rebuild that changes addresses without redirects starts you over from zero. Whatever you pay, make sure ranking protection is in the quote.
What the market charges for a redesign
| What you buy | Typical price | What you get |
|---|---|---|
| Cosmetic refresh | $500 to $2,000 | Same structure, new coat of paint: typography, colors, imagery, speed fixes. The right call more often than agencies admit, because the bones are frequently fine. |
| Full redesign, same platform | $2,000 to $7,000 | New design, reorganized pages, rewritten copy, kept platform. Most redesigns land here. Should always include a redirect plan for any page that moves. |
| Rebuild on a new platform | $3,000 to $15,000 | Leaving Wix, Squarespace, or an aging WordPress install for something faster. Priced like a new build plus migration, because that is what it is. |
| Agency redesign program | $15,000+ | Research, workshops, brand strategy, phased rollout. Sensible for large sites with many stakeholders; rarely the right tool for a local business. |
What moves the price on a redesign
Refresh or rebuild
Keeping your platform and structure is a fraction of the cost of replacing them. An honest checkup tells you which one you actually need.
How much content survives
If your words and photos still hold up, the project moves fast. If every page needs rewriting, budget for the writing as its own line.
Ranking protection
Mapping old page addresses to new ones and preserving what already ranks takes deliberate work. Its absence from a quote is a red flag.
The platform you are leaving
Some site builders export cleanly; others hold content hostage and every page must be moved by hand.
Scope creep
Redesigns attract while we are in there additions. A fixed quote with an out loud requote for changes keeps the project honest in both directions.
What we charge
The checkup is free, and it tells you honestly whether you need the $750 fix or the full rebuild. We have talked plenty of owners out of the bigger project.
A refresh of your current site
from $750Keep the bones. Fix the look, the speed, the mobile experience, and the Google basics.
A rebuilt website
from $1,500A new site built right, with every existing page redirected and rankings protected.
Common questions
Keep reading
The service behind these numbers, and what everything else costs.
Let's Build Something Amazing
Get a free website audit and honest advice about what it would take to start getting more customers online. No pressure, no obligation.
Cave Creek, Arizona
Serving North Phoenix and the North Valley
Response within 24 hours
Mon–Fri: 9am–6pm MST
Weekends by appointment
🌵 Arizona Local Special
Mention "Phoenix" for 10% off your first project!