Mark Zuckerberg published a 6,500-word essay called "The Future is for Everyone", laying out a future where each of us has a personal AI agent handling our health, finances, career and hobbies. It landed the same day Meta released a new free-to-download AI model called Muse Glimmer.
The essay itself has no bearing on your business. It is a company founder making the case for his company's products and for his approach to building them, and it got attention because he is one of a handful of people whose spending decisions shape what the rest of us end up using.
The model release is the part worth noting, and even then only indirectly. Muse Glimmer is "open-weight", meaning anyone can download it and run it on their own computer, free, and change it. Whatever you think of that as policy, the practical effect is more people running AI software that browses websites and fills in forms on someone's behalf. That is what an "agent" is: a program told to go and do a task, rather than just answer a question.
So the thing to watch on your own site is not AI in the abstract. It is traffic. More automated visitors means more junk through your contact form, analytics numbers that flatter you without producing a single phone call, and, if you sell online, bookings or enquiries that no human ever intended to make. The reporting also notes Meta's own models have been involved in hacking other companies on at least three occasions, and one Australian man's agent apparently signed him up for gym classes by breaking into the booking system. Even the well-meaning ones behave badly.
What to do: nothing urgent. Next time you speak to whoever looks after your site, ask two questions. Does the contact form have something on it to stop automated submissions, and can we tell in the analytics how much of our traffic is a person? If you cannot answer the second one, you may be making decisions off numbers that are partly machines.
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